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Media releases
| Successful marketers market themselves |
| 27 May 2010 |
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| Marketing is a frenetic, fun, creative and highly pressured industry in which you are only as good as your last idea. At a recent Career Insights Forum at the University of Pretoria’s Gordon Institute of Business Science (GIBS), four leading marketers – Mncedisi Mayekiso, Marketing Director, SAP Africa; Dr Dunja Kartte, Group Strategy Director, Yellowwood Future Architects; Alistair Mokoena, Gum and Candy Category Leader, Cadbury South Africa and Yvonne Johnston, Marketer-at-Large – gave a room full of mid-career marketers important tips on how to take their next step in their careers. Read more |
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| Category: Marketing and Sales |
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| McDonald’s - fighting the tide of recession |
| 25 May 2010 |
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| Fast food giant McDonald’s don’t necessarily consider themselves recession proof, but there can be no doubting that the king of the Big Mac is recession brave.
This is something they again proved during the 2009 global financial crisis, which saw companies across the world having to downsize; often dramatically. Read more |
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| Category: Economics and Economies, Sustainable business practices |
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| SAB Ltd - David or Goliath? |
| 28 April 2010 |
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| Being a dominant player in a market can easily breed inertia, which ultimately creates an opening for a challenger to come in and eat your lunch. Such a state of affairs can be avoided however, if the dominant player thinks and acts like a challenger, says Norman Adami, the chairman and managing director of SAB Ltd, a subsidiary of global brewing group, SABMiller. Read more |
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| Category: Marketing and Sales |
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| Woolworths: Building a Sustainable Brand |
| 13 April 2010 |
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| Put a group of people together, ask them what their favourite purchase from Woolworths is, and very quickly they can tell you what items they enjoy and associate with the brand. Whether it is a fruit smoothie, a Woolworths roast chicken or a T-shirt from the Trenery label, the company’s brand is recognised and supported by many South Africans. Interestingly enough, according to Woolworths CEO Simon Susman the best selling item from the retailer is in fact its ready-made roast chicken Read more |
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| Category: Sustainable business practices |
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| Framing the right strategic question |
| 12 April 2010 |
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| Never in Earth’s history have there been as many business opportunities as today. The only reason many cannot take full advantage is most likely not because they can’t find the answer – but they don’t know how to frame the question. Read more |
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| Category: Strategy |
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| Entrepreneurship and Risk |
| 25 March 2010 |
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| In the popular imagination, an entrepreneur is a daring individual who plunges headlong into a business venture irrespective of the risks associated with the venture. Read more |
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| Category: Entrepreneurship |
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| Focusing on progress |
| 25 March 2010 |
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| Information and communications technology (ICT) progresses at a blistering pace. Read more |
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| Category: Human Resources, Innovation, Technology |
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| Living a Portfolio Life |
| 16 March 2010 |
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| A Portfolio Life can provide you with more freedom, variety, challenges and adventure, with fewer meetings and e-mails. Sound too good to be true? Not so, says Johann Redelinghuys, founder and chairman of Portfolio Life. Read more |
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| Category: Entrepreneurship, Human Resources |
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