Michael Goldman
Profile
Michael Goldman is a Senior Lecturer in Marketing at the University of Pretoria’s Gordon Institute of Business Science.
He joined GIBS in early 2000 to launch the GIBS Forum, an executive business network that hosts weekly business and social events. Michael then initiated and grew a series of one-day executive GIBS conferences and served on the school’s executive committee until 2005, after which he was appointed to the academic staff of the business school. Prior to joining GIBS, Michael served as President of AIESEC in South Africa.
View video
Lecturing and other responsibilities at GIBS
Michael has designed, delivered and assessed postgraduate marketing courses on a number of academic and executive programmes. In open public academic programmes, Michael has taught junior and middle-level managers on everything from short one-day programmes to longer multi-year MBA programmes. In closed customised executive programmes, Michael has worked with junior, middle and senior level managers from a wide range of companies, including PepsiCo, SABMiller Africa & Asia, Murray & Roberts, British American Tobacco SA, Standard Bank Group, Sasol and Barclays.
In addition to being a regular commentator on marketing and sport-related issues in the popular press and media, Michael hosts the regular GIBS and Moneyweb Business of Sport podcast series. Michael is a member of the Academic Committee and Marks Committee of the business school.
Since 2009, Michael has also held the appointment as Adjunct Faculty with the Strathmore Business School in Kenya.
Published research
Academic articles in peer-reviewed or refereed journals:
- Kleyn, N., Abratt, R., Chipp. K., & Goldman, M. M. (in press). Building a strong corporate ethical identity: Key findings from suppliers. California Management Review.
- Goldman, M. M. (2011). Post-crisis sports marketing business model shifts. Managing Global Transitions, 9(2), 171-184.
- Goldman, M. (2009). Africa Rising by Vijay Mahajan. Book Review. Journal of Marketing, 73(4), Online.
- Goldman, M., and Johns, K. (2009). Sportainment: Changing the pace of limited-overs cricket in South Africa. Management Decision, 47(1), 124-136.
- Chipp, K., Goldman, M., and Kleyn, N. (2007). What they really think: Resolving methodological issues in supply chain ethics research. Acta Commercii, 7, 112-122.
Books or chapters in books:
- Goldman, M. M. (2011). Corporate Sponsorship Philosophy. In Swayne, L. E. and Dodds, M. Encyclopedia of Sports Management and Marketing. Los Angeles: Sage
- Goldman, M., and McCoy, S. (2009). Branding and Positioning. Chapter 7 in Jansen van Rensburg, M. and Venter, P. Strategic Marketing. Cape Town: Oxford University Press
- Kleyn, N., and Goldman, M. (2008). "The Art of Sponsorship" Chapter in Sponsorship South Africa - An Investor's Guide, Ed. Richard Steyn. Wag the Dog Publishers: Johannesburg
- Goldman, M. (2005). “Adapt or Die”, Chapter in Affinity Advertising and Publishing cc, Encyclopaedia of Brands & Branding in South Africa 2005. Cape Town: ABC Press.
Teaching case studies and notes:
- Goldman, M. M., & Lindsey-Renton, J. (2012). "Growing the Mamas & Papas brand" GIBS and Ivey Case 9B11A044.
- Goldman, M. M. (2012) "Growing the Mamas & Papas brand" GIBS & Ivey Teaching Note 8B11A044.
- Goldman, M. (2010). "Tedcor: Profitably Creating Sustainable Enterprises While Enhancing Government Service Delivery." GIM Case Study No. B092. New York: United Nations Development Programme.
- Goldman, M. (2010). "Kuyasa CDM Project: Renewable Energy Efficient Technology for the Poor." GIM Case Study No. B070. New York: United Nations Development Programme.
- Goldman, M. (2008). "General De La Rey and the Blue Bulls" GIBS and Ivey Case 9B08A010.
- Goldman, M. (2008). “General De La Rey and the Blue Bulls” GIBS and Ivey Teaching Note 8B08A10.
- Goldman, M. (2006). “Nandi Khoza’s Life (A)”. GIBS Teaching Case G-MCS-30-06.
- Goldman, M. (2006). “Nandi Khoza’s Life (B)”. GIBS Teaching Case G-MCS-31-06.
- Goldman, M. (2006). “Nandi Khoza’s Life (C)”. GIBS Teaching Case G-MCS-32-06.
- Goldman, M. (2006). “Nandi Khoza’s Life (D)”. GIBS Teaching Case G-MCS-33-06.
Published conference papers:
- Goldman, M. M., Chadwick, S., Funk, D. C., & Wocke, A. (2011). A review of the function of sport fan identity in seeking optimal psychological distinctiveness. 19th Conference of the European Association of Sport Management, Madrid, 7-10 September 2011.
- Goldman, M. (2010). Recession-triggered sports marketing business model shifts. 8th Annual Conference of the Sport Marketing Association, New Orleans, LA, 26-29 October 2010.
- Goldman, M. (2008). Sports brand repositioning in a transitional political economy. 6th Annual Conference of the Sport Marketing Association, University of Southern Queensland, 16-20 July 2008.
- Seyama, W., and Goldman, M. (2007). Success factors for brand extensions in fast-moving consumer goods. 19th Annual Conference of the Southern Africa Institute of Management Scientists, University of Johannesburg, 19-21 September 2007.
Non-refereed publications or popular articles:
- Goldman, M. (2012). Innovation + stability = success. Prestige, 57, 10-11.
- Goldman, M. (2012). Built to last: Are you creating a company or institution? Prestige, 56, 10-11.
- Goldman, M. (2011). Best business practice: Finding the right CEO. Prestige, 55, 16-17.
- Goldman, M. (2011). Branding in business: Need your project to fly? Brand it. Prestige, 54, 10-11.
- Goldman, M. (2011). Reaching the customer: When tough times dictate. Prestige, 53, 10-11.
- Goldman, M. (2011). Change is good: Competitive advantage through adaptation. Prestige, 52, 10-11.
- Goldman, M. (2011). Yes or No: Improving strategic decision making is no easy task. Prestige, 51, 10-11.
- Goldman, M. (2011). Global and local luxury branding. Prestige, 50, 10-11.
- Goldman, M. (2011). Excite and engage. Strategic Marketing, 1, 42-43.
- Goldman, M. (2010). Now's the time to capitalise on Cup. Business Times, Sunday Times, 11 July
- Goldman, M. (2010). A bundle of value? Strategic Marketing, 3, May/June, 42-43.
- Goldman, M. (2010). How to find your niche in Marketing. Leader.co.za, 29 April
- Goldman, M. (2010). A tale of two World Cups? Moneyweb.co.za, 11 March
- Goldman. M. (2010). World Cup 2010: Liquor licenses: What FIFA says and how the DTI causes confusion. Moneyweb.co.za, 22 February
- Goldman, M. (2010). Position Matters. Strategic Marketing, 1, January/February, 44-45.
- Goldman, M. (2009). Lights, camera… branding. Strategic Marketing, 5, September/October, 18-19.
- Goldman, M. (2009). Waning influence. Strategic Marketing, 3, May/June, 32-33.
- Goldman, M. (2009). Breaking through the clutter. Entrepreneur, February, 39-41.
- Goldman, M. (2009). A time for relationships? Strategic Marketing, 1, January/February, 22-23.
- Goldman, M. (2008). Understanding the value of customer referrals. Business Report, 25 January, 2
- Goldman, M. (2008). Sponsors are feeling political heat from Olympic Flame. Business report, 25 April, 34
- Goldman, M. (2008). Relationships & Innovation financing the future. Entrepreneur, 27, 1 June, 95-97.
- Goldman, M. (2008). Game of Pool anyone?. Entrepreneur, 27, 1 June, 59-60.
- Goldman, M. (2008). Incubators. Entrepreneur, July.
- Goldman, M. (2008). Add bite to your brand. Succeed, July, 2-3.
- Goldman, M. (2008). Harnessing the competitive spirit. Sunday Times Top Brands Survey, 17 August, 24
- Goldman, M. (2008). Reconsidering Customer Satisfaction. Strategic Marketing, September/October, 31-32.
- Goldman, M. (2008). Getting the word out. Entrepreneur, November.
- Goldman, M. (2008). To rebrand or reposition the Springbok brand? Sportingweb.co.za, 7 December.
- Goldman, M. (2007). Who do you worship? Journal of Marketing, February/March 2007, 49.
- Goldman, M. (2006). Is Davos in India? Marketingweb.
- Goldman, M. (2006). Market development at the ‘bottom of the pyramid’. The South African Magazine, 1 May 2006, 38.
- Goldman, M. (2005). The Lure of Bangalore. Finance Week, 26 October 2005.
- Goldman, M. (2005). India’s Tata Group shifting gears. The GIBS Review, volume 9, September 2005.
- Goldman, M. (2004). Product and promotion adaptation of selected South African consumer goods export products. MBA Research Report. Gordon Institute of Business Science, University of Pretoria.
|
|
|
 |
Contact Details( +27 (0) 11 771 4127
* goldmanm@gibs.co.za
Qualifications
- B.PrimEd (UPE)
- PMD (GIBS/UP)
- MBA (GIBS/UP)
Fields of Interest
- Marketing & customer strategy
- Sports marketing and sponsorship
- Branding strategy
Significant AchievementsMichael was the top student in his PMD and achieved distinctions in Organisational Behaviour and SA & the World 1994 - 2004 in his MBA. He is currently completing a doctorate in the area of sports branding after achieving distinctions in Macroenvironment of Business and Strategic Marketing during the coursework phase of the programme.
Professional MembershipsMichael is a member of the Marketing Association of South Africa, the American Marketing Association and the US-based Sport Marketing Association. He is a founding member of the South African Sport Management Knowledge Forum. Michael also represents the Marketing Association of South Africa on the Advertising Standards Authority's Advertising Standards Committee.
As a member of the academic community Michael has served as an external examiner for the School of Economic and Business Sciences at the University of Witwatersrand, as well as a peer reviewer for the Journal of Marketing Education, the International Journal of Sport Marketing and Sponsorship and the South African Journal of Economic & Management Sciences.
Consulting InvolvementIn his consulting role, Michael has assisted a wide range of companies with strategy, marketing, sponsorship and research work, including Sasol, Entyce Beverages, SAB Ltd, First National Bank, MTN, Vodacom, TS Zakuza & Beseti Inc. and the Innovation Fund. He also serves as a member of the AIESEC in South Africa Board of Advisors.
|
|