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GIBS case studies
The Gordon Institute of Business Science case studies have been written solely for classroom instruction.
For enquiries, please contact Beulah Muller at mullerb@gibs.co.za
Case number G-CS-01-05
Title Bootstrapping BIZWIZ
Author Fisher, Greg
Publisher Gordon Institute of Business Science
Date July 2005
Page no 1-10
Subjects Entrepreneurship, Entrepreneurial marketing, Accounting training, Start-ups
Abstract
Andrew Abdo has developed a an innovative board game that enables students to learn about and practice the intricacies of double entry accounting and business decision in a fun, competitive way. The game has been very well received among university students and middle managers wanting to improve their accounting acumen. Andrew is now exploring means and ways to commercialize and market the game more broadly so as to really make the most the business opportunity that this game presents. Issues dealt with in this case include entrepreneurial marketing, commercialization of an innovation, entrepreneurial financing and business model development.
Case number G-CS-02-05 Title Marketing scents
Author Dorfling, Tamzyn &Sutherland, Margie
Publisher Gordon Institute of Business Science
Date November 2005
Page no 1-11
Subjects Marketing, Perfume industry, Value proposition, Distribution channels
Abstract
Susan Mawer, a group marketing manager for African Sales Company, needs to outline the organisation’s value proposition for an upcoming executive meeting of this small distributor and wholesaler company in the fine fragrance industry in South Africa. She is struggling to develop a suitable value proposition that balances the divergent requirements of three different stakeholder groups, including suppliers, retailers and consumers. The case provides an opportunity to explore issues of positioning, brand management, stakeholder and channel management, distribution, counterfeit goods and intellectual property rights. This is a factual case.
Case number G-CS-03-05 Title Veronica Khosa: created a new model for home-based health care
Author Wilson, Gretchen L
Publisher Gordon Institute of Business Science
Date November 2005
Page no 1-15
Subjects Health care, HIV/Aids, Social entrepreneurship, Leadership, Home based care
Abstract
Veronica Khosa is a social entrepreneur who has won international acclaim for developing a system of home based care for people suffering from chronic illness in impoverished areas. Issues dealt with in the case are; qualities and processes of social entrepreneurship, leadership, overcoming governmental and societal obstacles, HIV/AIDS, leading others to common purpose, innovation, and succession planning. This is a factual case.
Case number G-CS-04-05Title Memo: Aids policy and strategy for IES
Author Moodley, Sugen
Publisher Gordon Institute of Business Science
Date October 2005
Page no 1-5
Subjects HIV/Aids, Corporate social responsibility (CSR), Corporations
Abstract
Sugen Moodley has recently experienced the death of one of his employees from an AIDS related illness. He is now faced with getting the board to adopt an appropriate HIVAIDS strategy for his small organization. He considers the responsibility his company has towards employees, widows and orphans of employees, and the communities within with his company operates. Issues such as personal and corporate responsibility, corporate citizenship, methods to change knowledge, attitudes and behaviors regarding HIVAIDS, risks faced by organizations within the HIVAIDS epidemic.This is a factual case.
Case number G-CS-05-06 Title Glen Steyn: promoting non-violence and empowering youth
Author Wilson, Gretchen L
Publisher Gordon Institute of Business Science: Colloquium of Social Entrepreneur
Date 2006
Page no 1-17
Subjects Empowerment, Youth, Social entrepreneurship, Leadership, Violence
Abstract
Glen Steyn is a social entrepreneur who has established an organisation to promote non-violence and empowerment for youth in impoverished communities. The case deals with issues of social entrepreneurship, social change, leadership, community development, managing a NGO, combating violence in society, personal commitment and organisational growth. This is a factual case study.
Case number G-CS-06-06
Title Taddy Blecher: created a university for South Africa's poor
Author Wilson, Gretchen L
Publisher Gordon Institute of Business Science: Colloquium of Social Entrepreneur
Date 2006
Page no 1-15
Subjects Educational institutions, Social entrepreneurship, Leadership, Tertiary education models
Abstract
Taddy is a social entrepreneur who has received international recognition for having developed and managed a unique low cost model for tertiary education. Issues covered in the case include, social entrepreneurship, education models, leadership, innovation, personal commitment to societal change, alternative funding models for education, stakeholder involvement in NGO's, and the potential for replication of organisation.This is a factual case study.
Case number G-CS-08-06Title Soul City Institute for Health and Development Communication (A): core business principles: fundraising; marketing; organisational sustainability
Author Wilson, Gretchen L
Publisher Gordon Institute of Business Science: Colloquium of Social Entrepreneur
Date 2006
Page no 1-7
Subjects Garth Japhet, Health, Fundraising, Marketing
Abstract
Dr Garth Japhet is executive director of Soul City Institute for Health and Development Communication, a multi-media social change initiative that educates the public about health and positive lifestyle choices. Today, the organisation’s regional programme operates in nine countries in sub-Saharan Africa.
Case number G-CS-09-06
Title Garth Japhet (B): Soul City Institute for Health and Develepment communication: core business principles: performance management; organisational growth; South Africa’s transformation
Author Wilson, Gretchen L
Publisher Gordon Institute of Business Science: Colloquium of Social Entrepreneur
Date 2006
Page no 1-7
Case number G-CS-10-06 Title Garth Japhet (C): Soul City Institute for Health and Develepment communication transformation
Author Wilson, Gretchen L
Publisher Gordon Institute of Business Science: Colloquium of Social Entrepreneur
Date 2006
Page no 1-7
Case number G-CS-11-07 Title Eskom: alternating currents in the South African electricity industry
Author Riana, Raj & Maxwell, Tudor
Publisher Gordon Institute of Business Science
Date 2007
Page no 132
Subjects Electricity, South Africa
Case number G-CS-12-07
Title Epilogue: Eskom and the electricity supply industry in South Africa
Author Riana, Raj
Publisher Gordon Institute of Business Science
Date 2007
Page no 1-10
Subjects Electricity, South Africa
Case number G-CS-13-07
Title Goedehoop
Author Hawarden, Verity & Sutherland, Margie
Publisher Gordon Institute of Business Science
Date June 2007
Page no 1-12
Subjects HIV/Aids, Mining
Case number G-CS-14-05 Title Pesto Pesticides (Pty) Ltd
Author Ward, Mike
Publisher Gordon Institute of Business Science
Date 2005
Page no 1-12
Subjects Financial management
Case number G-CS-15-07
Title The Netcare response to the national nursing skills challenge
Author Sutherland, Margie & Babb, Sarah
Publisher Gordon Institute of Business Science
Date November 2007
Page no 1-16
Subjects Nursing, Skills development
Case number G-CS-16-08 Title A grave matter
Author Zaaiman, Soma & Kleyn, Nicola
Publisher Gordon Institute of Business Science
Date 2008
Page no 1-13
Subjects Funeral industry
Case number G-CS-17-08 Title General De La Rey and the Blue Bulls
Author Goldman, Michael
Publisher Gordon Institute of Business Science
Date 2008
Page no 1-13
Subjects Diversity, Patriotism
Case number G-CSTN-07-06 Title Memo: Aids policy and stratety for IES
Author Sutherland, Margie
Publisher Gordon Institute of Business Science
Date July 2006
Page no 1-6
Subjects HIV/Aids
Case number G-CSTN-17-08 Title General De La Rey and the Blue Bulls: teaching note
Author Goldman, Michael
Publisher Gordon Institute of Business Science
Date 2008
Page no 1-6
Subjects Diversity
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