Marketing

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Marketing

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Marketing In the News


	Marketing: Know what your customers want before they do

	05 December 2011 Leveraging the power of Information Technology More


	Marketing: Built to last - the secret to long-term customer relationships

	17 November 2011 Strong customer relationships build long-term loyalty More


	Marketing: Why consumers rebel against slogans

	17 November 2011 Too spend or not too spend More


	Marketing: Investec "were lucky" with Spurs

	14 November 2011 Raymond van Niekerk expands on the lessons learnt from the rather dramatic 2010 season. More


	Marketing: How coffee-maker nespresso turned drips Into gushers

	04 October 2011 Nespresso is now Nestle's fastest-growing brand More

More Marketing in the News

What's on at GIBS

EXECUTIVE EDUCATION
Strategic Marketing
Start Date: 05 June 2012

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EXECUTIVE EDUCATION
The Power to Win and Grow Through Customer Focus
Start Date: 12 September 2012

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More events and programmes

Leading Thinkers

Philip Kotler

Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

Website
Books
Articles

Kevin Lane Keller

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic.

Website
Publications

Seth Godin

Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work.

Website
Publications

Marketing Video

Nicola Kleyn on Marketing

Nicola Kleyn, Full-time Faculty: GIBS, on the subject of Marketing

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